July 1, 2020 0

Terms in Photography

Terms in Photography

Terms in photography:

Aperture: This is the first common photography term you should learn. Simply put, aperture is the size of the opening in the lens. Think of the lens as a window—large windows or wide angles let in more light, while small windows let in less light. A wide open aperture will let more light into the image for a brighter photo, while a smaller aperture lets in less light.

Burst Mode: You can take photos one at a time. Or, you can turn the burst mode on and the camera will continue snapping photos as long as you hold the button down, or until the buffer is full. Burst speeds differ based on what camera or film camera you own, some are faster than others. 

Depth of Field: Depth of field is a photography term that refers to how much of the image is in focus. The camera will focus on one distance, but there’s a range of distance in front and behind that point that stays sharp—that’s depth of field. Portraits often have a soft, unfocused background—this is a shallow depth of field. Landscapes, on the other hand, often have more of the image in focus—this is a large depth of field, with a big range of distance that stays sharp.

Long Exposure: A long exposure is an image that has been exposed for a long time or uses a long shutter speed. This technique is useful for shooting still objects in low light (used often by landscape photographers), or rendering moving objects into an artistic blur.

Viewfinder: That’s the hole you look through to take the picture. Some digital cameras don’t have one and just use the screen, but all DSLRs and most mirrorless cameras use them.

White Balance: Your eyes automatically adjust to different light sources, but a camera can’t do that—that’s why sometimes you take an image and it looks very blue or very yellow. Using the right white balance setting will make what’s white in real life actually appear white in the photo. There’s an auto white balance setting, but like any automatic setting, it’s not always accurate. You can use a preset based on what light you are shooting in like sun or tungsten light bulbs, or you can take a picture of a white object and manually set the white balance.

Dedicated Flash: A fully automatic flash that works only with specific cameras. Dedicated flash units automatically set the proper flash sync speed and lens aperture, and electronic sensors within the camera automatically control exposure by regulating the amount of light from the flash.

Emulsion: Micro-thin layers of gelatin on film in which light-sensitive ingredients are suspended; triggered by light to create a chemical reaction resulting in a photographic image.

Existing Light: Available light. Strictly speaking, existing light covers all natural lighting from moonlight to sunshine. For photographic purposes, existing light is the light that is already on the scene or project and includes room lamps, fluorescent lamps, spotlights, neon signs, candles, daylight through windows, outdoor scenes at twilight or in moonlight, and scenes artificially illuminated after dark.

Hot Shoe: The fitting on a camera that holds a small portable flash. It has an electrical contact that aligns with the contact on the flash units "foot" and fires the flash when you press the shutter release. This direct flash-to-camera contact eliminates the need for a PC cord.

Interpolation: A digital process of increasing file size. Software doubles the pixels, care must be taken as quality of final image may be compromised.

ISO Speed: The emulsion speed (sensitivity) of the camera as determined by the standards of the International Standards Organization. We have found that higher ISO numbers in digital cameras result in increased noise.

Lens: One or more pieces of optical glass or similar material designed to collect and focus rays of light to form a sharp image on the film, paper, or projection screen.

Motor Drive: A mechanism for advancing the film to the next frame and re-cocking the shutter, activated by an electric motor usually powered by batteries. This is popular for action-sequence photography and for recording images by remote control.

June 27, 2020 0

How students learn photography at Le Mark

How students learn photography at Le Mark

Photography is an international language with its own rules and ways of finding legitimacy. It can allegorise complex relationships, tell stories, and kindle emotions without using words. It influences the way we think and act and affects how we perceive the world. It’s ubiquitous and impossible to push out of your mind.

Photography in particular has arguably been one of the most revolutionary additions to the advancement of human artistic expression since the days of the Renaissance. As one of the most interesting and exciting forms of art, it appeared a long time ago, and to this time has been greatly influencing the human life. As you can imagine, understanding photography as a medium and how to use it consciously is not only indispensable in artistic practice, but also in advertising and editorial occupations.

At Le Mark School Of Art we approach photography as a commercial endeavor, teaching students to build their own professional photography practice through experiential learning. Through interdisciplinary and collaborative work, students develop a thorough understanding of the intersection between communication, information, and technology. With Le Mark artistic course of study that offers practical experience as well as cultural and technical knowledge that students apply to various areas of photography, from fashion to still life and from photojournalism to photo shoots in the studio and outdoors. All courses are taught by thorough professionals, so you can learn valuable real world photography business skills as well.

Students studying at Le Mark will graduate with the professional skills required to work with images on a global level, the knowledge to work on integrated and complex projects and specific technical expertise for various sectors: fashion, advertising, journalism, sports and publishing. We’ll oversee your individual development process and help you define your talents and strengths, while helping you develop your own visual signature. You will be taught by renowned photographers and our esteemed team of professionals. we’ll teach you compositional skills, such as lighting design, composition, and the complete analog and digital workflow, as well as how to film experimentally.

Parallel to this, you’ll receive an overview of historical and contemporary developments in art, photography, design, and film in the theoretical courses. Beginning with learning the fundamentals of processing and developing film, these programs move on to cover digital photography, printing, video, and installation work. Le Mark also emphasizes the importance of understanding the social, cultural, and historical context of the work students are making. This is accomplished through learning to read images, a practice of determining the messages implied by various artistic choices.

At Le Mark, we provide complete education, teaching the history of photography as well as analyzing and discussing contemporary influences. Students will learn a range of different styles and subjects from practicing photographers, as well as participate in collaborations with their peers. We focus on portfolio development and other necessary skills for photographers are available, as well as faculty and industry connections to help kickstart your career.


June 26, 2020 0

Rising Opportunities in Photography

Rising opportunities in photography

The rising opportunities in photography. Photography in particular has arguably been one of the most revolutionary additions to the advancement of human artistic expression since the days of the Renaissance. As one of the most interesting and exciting forms of art, it appeared a long time ago, and to this time has been greatly influencing the human life. In the 19th century, for example, the adherents of positivism believed that photography is a science that allows to record reality. Photography, both art and science, has constantly been improved by different artists, inventors, scientists, and engineers. In capturing moments of importance and beauty, photography helps people revisit memories in a way otherwise not possible. Simply put, photography grants people the ability to immortalize moments in time.

The art, science and practice of creating photographs has been one of the most interesting occupations in all history since it plays a pivotal role in preserving priceless memories that have touched people. With the boom in advertising, media and the fashion industry, photography has emerged as a lucrative and thrilling career option to many youths. We think of photography as a craft practiced only by everyday amateurs with smartphones or actual professionals with a certain amount of knowledge. But the truth is, anyone can become a great photographer with a bit of practice. In fact, practice beats talent every time. By practicing the art of photography every day, you tend to see the world differently. It changes your perception of what in life is important and worthwhile.

There is beauty in the little things. Another thing you’ll learn by familiarizing yourself with photography as art is that it’s not about what you capture in an image, so much as what sort of emotion your images reveal and evoke. What you photograph doesn’t matter so much as how and why you capture it. Our lives unfoil quickly. Yet most of us carry a device around in our pocket that enables us to capture the beautiful moments in life and make them tangible. That device can empower us to lead fuller and more interesting lives.

Photography provides an outlet for your creative nature, and successful photographers get paid for doing what they love. Good photographers can bring forth beauty from the most mundane objects, helping people to see things around them as more than they appear to be. Their work may grace the pages of magazines or be hung in commercial galleries. Creating exceptional photography can be lucrative for some. As a photographer, you may generalize or focus only on specific types of photography. Some photographers specialize in advertising photography, for example, while others work as photojournalists or in photographic studios. Other photographers work as freelancers for many employers, taking sports photos for one employer while snapping wedding photos for another.

Versatile photographers with good equipment and the right work ethic may find themselves with an always interesting work life and a diverse clientele. Photographs will always and continue to be powerful mechanisms to change things or set things in motion, and it will continue to stand the test of time and document the vestiges of human condition until the end of our existence.


June 25, 2020 0

Nature Photography

Mastering Nature Photography

One of the great things about photography is that it allows you to freeze time and capture a moment that you’ll be able to look back on. With nature photography, this is certainly the case. The reality of landscape photography is that not only are you reliant on your own ability and skill of seeing and composing an image, but also on Mother Nature. But regardless of whatever weather you encounter, there are countless opportunities to be able to capture spectacular landscape photographs.

There are certain points that one has to keep in mind when it comes to mastering the art of nature photography. It’s amazing the number of times that the elements conspire to ruin a perfectly composed photograph. Nature photography requires patience, just in case that white cloudy sky disperses just long enough to allow the sun to break through for you to take your shot. The key is to always allow yourself enough time at a location, so that you are able to wait if you need to. Forward planning can also help you hugely, so make sure to check weather forecasts before leaving, maximizing your opportunity for the weather you require.

Its very important to have a focal point. Nearly every composition can benefit by having a strong and well defined focal point. Having a clear point of interest in the photo directs the viewer’s interest exactly where it should go, and results in a strong and visually pleasing image. Be sure to include plenty of foreground interest in your landscape images. Adding foreground helps to set the stage for your photo, adding a sense of context and depth to your images. It can also help to draw the viewer into the photo, directing attention to the focal point. You can also use foreground to frame the image, giving the image a

more real, three-dimensional feel. Never underestimate the power of good lighting. The right light can make all the difference in photography, and can often result in dramatic and exceptional nature images. Golden hour is an excellent time for capturing both landscape, and close-up images. The lighting during this time bathes everything in a soft, golden glow causing images to have an ethereal, almost otherworldly feel to them. The lighting just after a storm can also produce some exceptional and dramatic lighting, perfect for landscape images. Thinking about your composition is equally important. As much as possible you should always aim to get your composition right when taking the photo, rather than relying on post-production. If the scene doesn’t look right when you look at it through your viewfinder, then it won’t look good in the final output.

Keep in mind that nature is often unpredictable, and it’s important to be able to go with the flow. Photo opportunities will often present themselves where you least expect them, and being able to spot hidden opportunities and exciting details to add to your photos will allow you to capture some unique and beautiful images.


June 25, 2020 0

How to Market your Photography

Market your photography

Photography can be defined as the art of producing images of objects on photosensitive surfaces. It is both an art and a science. As an art it expresses personal vision, and as a science it relies on technology. The word photography came from the Greek word phos, meaning light and graphos, meaning writing, which literally means light writing. Photography has become a profession that has a great commercial value. To make a bright career in photography the thing which is necessary is the creativity in you. Bring some creativity inside you and use it to generate some creative pictures.

Exercise, the practice can improve your ability to think creatively. Creativity is all about making connections between existing ideas. The more you connect with people, the more you learn from their experience. Don’t get afraid to come out from your comfort zone and start introducing yourself to other professional photographers. Assist them and try to learn from them also pay some extra attention when they guide you in something. Also, listen to their advice and put the focus on their creative skills. To make sure that you stand out from the crowd, always ensure that your social media is updated. People love to see how the magic happens behind the lens.

The most important factor in your success as a photographer is your business acumen. No matter how great of a photographer you are, if you undercharge, don’t develop your people skills, or learn how to market your work, no one is going to sit up and take notice. You should know the ins-and-outs of charging for usage and have proper contracts in place. You have to have systems in place so you don’t spend most of your time on unbillable hours instead of shooting. Communication skills are a crucial component of business skills. These are what are considered as soft skills. These are less tangible than say, knowing how to light a portrait. Being able to listen to what the client wants, ask thoughtful questions and resolve issues in a calm manner are all examples of communication skills.

Don’t forget that although there is a technical side to posing, a big part of it is how you direct your clients. You have to make them feel comfortable in front of the camera. While communication is about your words, a big part of what you say is also how you say it. How you speak to your clients and communicate your vision is critical. Like most businesses, a photography service is based on relationships. Your ability to connect with others in a meaningful way will serve as the backbone of your success. Your photography may be excellent.

But if shyness or fear of putting yourself out there is an issue, it could hold you back. Make time to connect with potential clients in person at networking events. Ask for referrals and encourage friends and family to spread the word about your photography however they can. People like to help, but they often forget unless you remind them. When you put yourself in front of potential clients like photo editors and art directors, you’re actually making their job easier. The thing is, you need to have a strategy. A lot of photographers spend a lot of time connecting with other photographers. This is great for comradery and support, but they are not going to give you work. It’s better that you follow potential clients and engage with them.

Make thoughtful comments that show you’re interested in what they are doing and to get them to notice you. Also, don’t overlook the power of social media. Not only can it connect you with the right people, but it will also help you with your marketing. You can research the companies that you’re interested in to find out who to call. You can also find out what projects they have worked on to see how you can fit. Or you can find agencies that work with the types of clients you want to shoot for.

If you’re a commercial photographer, it’s important to connect with advertising agencies. This is where the biggest budgets are. This means sending them printed promotions and having an email strategy where you can send them samples of your work. The main thing to remember is that one promotional campaign or email is not going to land you a big gig. You need to market repeatedly and consistently to get your name out there. People are overloaded with information these days. In fact, research shows that it takes an average of seven encounters with your work before a customer will buy from you. There are many ways to market a photography business these days. The more strategies you can use to get your work out there, the greater your chance of being seen.


June 24, 2020 0

The Importance of Lights in Photography

Lighting is a crucial aspect of a photograph. It is equally as important as exposure, composition, white balance, and the story being told within the frame. Photography is about capturing light and recording it, whether on paper, or more frequently now, in a digital format. As a photographer, you control the amount, intensity and duration of light required to create the picture. Great light, whether natural or artificial, is always available but knowing how to work with that light and to use it to your advantage is key. Light is different throughout the day. At midday, sunlight falls almost vertically and the diffusing effect of the atmosphere is minimal. This results in sharply-lit high-contrast photos that don’t look so pleasing to the eye. In the morning and at the end of the day, however, the sun is closer to the horizon and it takes longer for the light to enter through the atmosphere. That’s why photos taken at sunset have softer shadows and highlights. When the sun is low it’s also easier to frame the object in such a way that it faces the light. Or to shoot against the light, if that’s what you want. In short, there are more opportunities of using the light and the results are better.

Photographers use the term Magic Hours to define two times of the day when sunlight is especially favorable. They are called the Golden Hour and the Blue Hour. The Golden Hour starts 30-60 minutes before sunset and ends a bit after the sun sinks below the horizon. The light is soft and diffused and has a characteristic golden glow. The Blue Hour occurs just after sunset and lasts for maximum 60 minutes. The sun isn’t in the sky anymore so nothing casts a shadow. The resulting photographs are soft and characterized by cool, blue tones. It takes more than just making use of the Magic Hours to take a well-exposed and eye-pleasing photograph. But they’re a good place to start.

Photographing is inseparable from light, and light is in shadow.Photography is the use of light to paint. How to use light and shadow to form images and tone is a key to photography. The natural light in real life comes from the only sunlight. For the light projected on the subject, not only the position and area of the shadow will change with the direction and angle, but also the impression, feeling, including the shadow of the subject. Blended tones also show distinctly different visual effects. Therefore, choosing the right light, including proper light direction and angle, is the first step in photographic creation.

Understanding light is a constant exploration and there are multiple avenues you can take to either begin or continue your knowledge. Having fellow photography friends around to bounce ideas and thoughts off of are truly invaluable but there are additional resources such as photography blogs, forums, workshops, and books. You can join photography classes that educate you on lights. Le Mark understands the importance of lights in photography and our courses are designed to train you in every type of light. You can check out our photography courses here.