July 4, 2020 0

Scope Of Fashion Design In India

Scope of fashion in india

Fashion Design is influenced by cultural and social attitudes and has evolved over time and place. Fashion designing has come a long way from the designer clothes worn by the royalty of the ancient world to the haute couture products of the present. It is one of the most lucrative, appealing, glamorous and exciting career options in todays world. If you have a penchant for creativity, style and originality, a career in fashion designing is the one tailor made for you. On one hand, the fashion industry satisfies both the creative fancies and the materialistic needs of the people. On the other hand, it promises glamour, fame, success and a high pay package to the talented people. As appealing as it sounds, it is an equally demanding career, as fashion designers need to combine their creativity with managerial skills to sustain in this industry. If you can create magic with colours, shapes and designs, then just obtain a professional course to begin a successful career in the alluring world of fashion designing.
A career in fashion designing is right for you if you are talented and exude style in everything you do. You must also possess the ability be original and creative and love to make people look good. One must be creative enough to combine colours, shades and textures and express their ideas through sketches. Its significant to visualise new design, patters, garments and accessories and enjoy working with fabrics and accessories. The fashion industry has a lot of cut-throat competition and vast challenges. The practice of fashion designing can be seen from the time immemorial.

In India, the fashion industry has just begun to come of age, as it is still in its fledgling stage. This industry offers plenty of opportunities for talented hard working and enthusiastic people. Prospects for fashion design graduates are pretty good thanks to the huge and still growing demand for “designer wear” and the equally outsized quantity of exports. Economically India is progressing rapidly today with even better future prospects. Therefore, the country is today witnessing rapid growth in many sectors which includes the fashion industry. Indian fashion is gaining a lot of popularity abroad because of cheap labour and excellent craftsmanship. Many top Indian designers are now catering to this growing international demand for quality fashion products and accessories. In addition, for the demand for Indian garments, designer saris and textiles are also of great demand. Many individuals choose careers in fashion designing today as there are many areas of work and countless opportunities within this field. If you have in you, then your talent wouldn’t have any bounds. Kick start your dream career today.

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July 1, 2020 0

Importance of Fashion Marketing

Fashion involves the exercise of creative design skills which result in products that range from the basic to the rare and elaborate. The creative design personnel provide part of the mechanism by which the industry responds to the need for change. At the same time the ability to identify products that the customer needs and will buy is also essential to the industry. To the average consumer, the world of fashion marketing is glamorous, exciting, and global. Fashion marketers may indeed interact with some of the most glamorous products, people, and destinations throughout the world. However, the bottom line is always accomplishing their goal that is, maximizing sales and profits, in an everchanging economy.

Marketing can help to provide this additional knowledge and the skills needed to ensure that the creative component is used to best advantage, allowing businesses to succeed and grow. Fashion marketing is the application of a range of techniques and a business philosophy that centres upon the customer and potential customer of clothing and related products and services in order to meet the long-term goals of the organization. It is a major argument of this book that fashion marketing is different from many other areas of marketing. The very nature of fashion, where change is intrinsic, gives different emphasis to marketing activities. The vast output and profi ts from the fashion industry come not from the designer collections seen on the catwalk but from items sold in high street stores. To put the impact of designers in perspective, one only has to note that the British.

Fashion Awards’ Designer of the Year will often have annual earnings that amount to less than a day’s sales for one large retailer in the Arcadia group. Even so, the designer collections are given extensive coverage in the fashion press where each season more than 250 collections are reviewed within a matter of weeks. Reporting and promotion of these collections are suffused within hyperbole, excitement and genuine enthusiasm by many who attend, the catwalk exhibitions being viewed with a range of perceptions from incredulity to sheer entertainment.

However, few people see the direct link that some less experienced commentators assert exists between the garments on the catwalk and ‘what we will all be wearing next season’. The influence of the designer collections on everyday apparel purchases is complex and will be considered in later chapters on the fashion consumer, product design and fashion promotion. The main concern of fashion marketers is therefore the design and sale of garments to the majority of the public, for that reason, the techniques described in this book will concentrate on high street fashion rather than haute couture. Many people in the fashion industry have aspirations to run their own business.

Indeed, the industry is characterized by many small firms and regrettably many failures. This book embraces the fashion marketing needs of people starting their own business; it does not, however, extend to all the needs of small businesses, particularly the financial and legal aspects of new ventures. The fashion industry is fluid. A popular trend this month or year can be out of date next year. It is more important than ever for fashion marketers to carefully observe where the marketplace is going. Competition in the fashion industry continues to increase. Competition among fashion marketers is increasing due to technology. Slight changes in the marketplace may result in significant financial changes to a company. It is becoming easier to reach consumers via the Internet.

Consumers are becoming more selective, savvy regarding their purchases, and are able to purchase via multiple channels. Watching the marketplace on the surface is not sufficient. Observation of design, elements, colors, hemlengths, materials, and accessories is paramount. To be successful in business, particularly the fashion business, marketers must observe, analyze, and understand why trends are occurring. The environment influences fashions. The symbiotic and powerful relationship of fashion cannot be denied.


June 27, 2020 0

Is Fashion Designing the right fit for you?

Is Fashion Designing the right fit for you?​

Fashion is a highly dynamic and competitive industry. It is also one of the most sought-after careers. Who exactly is a fashion designer? A fashion designer is a person who studies fashion trends, sketches designs, picks fabrics and oversees the general production of clothing and accessories. It is the second largest industry in the world and it is not going to run out its potential any time soon. All you have to do is work hard, because you will be learning a new thing everyday! Fashion designing is Life long learning. It’s what Coco Chanel, Ralph Lauren and many legendary designers are known for.

This art is influenced by cultural and social attitudes and has evolved over time and place. Fashion designing has come a long way from the designer clothes worn by the royalty of the ancient world to the haute couture products of the present. Most people often mistaken tailoring/ dress making to fashion designing, although they work hand in hand, there is a significant difference between them. A designer gets full credit of the clothing or accessories made because it was your inspiration and artistic genius that led to the creation of fantastic pieces.

To pursue a career in fashion design, one must acquire eclectic skill-sets along besides putting in a lot of hard work. Fashion is never easy and, of course, not always glamourous as often believed. Behind the glamour lie a lot of hard work, stringent deadlines, last-minute changes and sleepless nights. Such an environment, therefore, requires true passion, a healthy dose of self-motivation and determination to go that extra mile to achieve ones creative goals. One has to possess certain qualities when they decide to venture in this field. We adhere you to never stop sketching new designs. Whenever inspiration hits you, always put it down on paper because you can’t always remember the designs and it will also help you improve your portfolio. You must slow down at times and observe the world around you, people, artwork, places, colors, structures, nature etc. Good observation skills will make you more perceptive, open to various possibilities and in turn, often translate into your work. So, be mindful of your surroundings and pay attention to every detail.

When you decide to make fashion design as your career, during your design programme, explore your forte and discover your signature style. That will help create a unique identity for you which, in turn, will build your personal authentic brand, thus distinguishing you from the rest. An approach of inquiry, a curious mind, and application of the findings in an effective manner is of utmost importance in fashion. As a fashion designer, you have to reinvent yourself before your fully reach your potential. Constant innovation is the key. Stay innovative in your approach, develop critical thinking, explore alternatives and know how to communicate and translate your ideas into reality. When you take all these points into consideration, it will help you to make the right choice.


June 27, 2020 0

How to start with Textile Design

How to start with textile design

Does the monochrome world speak to you in colours? Are your eyes instantly drawn to the fabric every time you see a beautiful dress? If yes, then you can consider a career in textile fashion designing. This profession requires both technical knowledge and an eye for fashion. Textile designers take various types of clothes and fabrics and create works of art. At their feet lies the world of color, patterns, treatments, formation, and perspective.

Textiles are anything that is made up of yarns, fabrics, or fibers. To be useful, they must have flexibility, abrasion resistance, strength, and moisture control properties. Sometimes textiles are used in materials meant to be protective, such as bulletproof vests, helmets worn by soldiers, and cut resistant gloves used by butchers.  The carpeting on the floor of a school, the gowns worn by nurses and doctors, and the sound absorption wall coverings in a theater are all examples of textiles.

 Textile design is a highly creative field that involves the process of creating the designs that are printed on these woven, knitted, or other types of fabrics. The field of textile design includes pattern-making, while also managing the production process. Textile designers are highly-creative people who can draw, have a superior eye for color, pattern, and texture, and an appreciation for the fine points of textiles and fashion. They recognize the fluctuations in trends and fashion, understand textile techniques, are good communicators, possess problem-solving skills, and enjoy a challenge, all while staying on budget and deadline. Your design portfolio is a tool to showcase your work to the world. A good portfolio can launch your career and catch the attention of the industry experts. You need to create masterpieces that stand out.

Le Mark School Of Art offers various courses in textile design. The learning method is based on integration of design concept with market requirements covering the entire concept of idea, design and product development. Students are trained on weaving, printing, surface ornamentation and digital design, and are exposed to textile design studio setups, industrial units and craft cluster areas around the country.

Another crucial element in textile design includes study of fundamental aspects of textiles, ornamentation, value addition, etc. Students learn to handle and use fabrics in various design aspects. A strong foundation of industry linked programme prepares them for developing market viable collections for the domestic and International market. Our teaching prepares students for a wide range of careers in textile mills and export houses, with fashion designer, design studios, buying house, handloom cooperatives and buying agencies as design or fabric managers, or work independently as designers or entrepreneurs. Truly, the textile designer is privileged in possessing unlimited tools with which to actualize the inner-workings of their artistic imagination.


October 19, 2019 0



Dressing up for occasions is always a huge task! Sometimes, picking an outfit for a special event involves months of planning and thinking, especially when it’s a huge occasion like a wedding! This blog is about how to spruce up your exclusive look for that exclusive moment.

There are various events and instances that come up in our daily lives for which we must look presentable and dress up as per the occasion. Vacations, parties, interviews, festivals… you name it and there’s an apparel style for every occasion!

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